Enterprise Learning Resources

The resources found on this page were developed by my-work-experience.com, from 2007 to 2011, as part of the company’s involvement with the DE4L (Doncaster Enterprise for Learning) project, and are freely available for you to use.

Classroom activities

The following two classroom activities will develop students' understanding of business concepts such as branding, marketing and financial planning, and require students to make decisions and work as a team.

The Branding Game

No-matter what sector your business is in, an appropriate Logo Design is a vital necessity that is essential to every business. For every business their logo should be simple, fitting the attitude and image the company is attempting to convey. Virtually every successful business adheres to these requirements, generally with the ‘less-is-more’ approach, allowing them to stand out and be recognised easily.

This simulated activity helps young people to appreciate the importance of projecting the right image when marketing a business by looking at existing logos and discussing their effectiveness before designing one of their own for a specific purpose as part of a design team.

  • Marketing Presentation – this PowerPoint presentation to be used by the teacher to introduce the activity to students.
  • Logo Quiz – fun PowerPoint quiz, with answers, where students have to name companies from more than 30 displayed logos. Scores contribute to team scores.
  • Group Analysis sheet – teachers may wish to use this sheet at the end of the activity for students to analyse their abilities to work as a team.

The Paper Aeroplane Company

A simulated business activity where students work in competing teams to plan, order materials, manufacture, brand, test and sell paper planes.

 

 

My Enterprise Activities

The following materials and offer teachers an opportunity to carry out enterprise activities in their classrooms. All materials are provided as downloadable pdf files for online use or printing and copying. We have indicated the Key Stages that they would be most suitable for, but with modification by teachers the basic ideas can be used with other age groups.

 

Target groups: Key Stages 3 and 4

Students develop their enterprise skills by working in teams to plan the staging of a Rock Festival.

They work through a number of tasks involving planning, budgeting and marketing, ending up making a final presentation to showcase their skills.

Target groups: Key Stages 2 and 3

This activity offers students a practical enterprise project to make a product (fruit smoothies), market it and sell it within their own school.

As well as learning about the 4 Ps, Product, Promotion, Price and Place, the young people will also find out about the nutrients found in fruit smoothies and the health benefits they bring.

Target groups: Key Stages 2, 3 and 4

Students work together in groups to plan and design a Theme Park.

They will use and develop a range of enterprise skills as they work together on a number of tasks involving planning and marketing, and end with a final presentation which could include producing a jingle, a TV advert or designing a webpage.

 

Target groups: Key Stage 3, 4 and 5

This enterprise activity provides students with opportunities to find out about the wide variety of items that can be recycled, and the importance of looking after the world we live in, whilst working in teams to stage a recycled fashion show.

They have to set up their own fashion ‘house’ and manufacture clothes to put together a collection to contribute to a fashion show. The fashion show is planned and executed by groups made up of nominated members of the fashion house teams.

 

Target groups: Key Stages 4 and 5

In this activity students learn about social enterprises and how these fit in with the present government’s big society agenda.

Students are invited to engage in some ‘blue sky thinking’ to look for opportunities for community activity, and generate ideas about the problems communities need to resolve and how they might be solved by enterprising activity.

 

 

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